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Our Values in the News

Aspen Highlands at Dusk

As a leader in the ski industry's advocacy for solving the climate crisis, we often garner media attention for our efforts. Below you will find Aspen Snowmass' most newsworthy efforts across sustainability, racial justice, and more.

In the News

Aspen Times

"The passes also include a complimentary membership to Protect Our Winters (POW)"- June 2025

ABC News

"Aspen Ski Resort Wants Cleaner Energy, Less Methane to Combat Climate Change" –May 22, 2022

5280

"Environmental activists took over Holy Cross Energy with a mission to make the western Colorado co-op a leader in cutting-edge energy generation." - July 2023

Newsweek

"Businesses Needs to Show Up on New Climate Bill" –July 18, 2022

NPR

"Can Skiing Survive Climate Change?" –April 15, 2022

Colorado Public Radio

"There’s a Melting Gondola at the Top of Aspen Mountain. The Artist Hopes It Will Remind Skiers About the Threat of Climate Change" –May 22, 2022

NY Times

"For Skiers, a Winter of Discontent" –January 26, 2022

Washington Post

"How Four Ski Resorts Are Working to Slow Their Demise" –February 10, 2022

Colorado Sun

"Black Ski Groups Descend on Snowmass to Promote Camaraderie, Inclusion in the Ski Industry" –February 11, 2022